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A new look for MG TECH

MG TECH is transforming and changing its visual identity with a new logo, the second since the company's creation in 2004. This change reflects the group's transformation and marks a new chapter in its history. The new identity was designed by the communications agency VUPAR.
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Black flag displaying MG TECH's new visual identity
New visual identity

The redesigned spider, a symbol of reliability and performance

Directly inspired by the multi-articulated robots designed by MG TECH, this stylized spider is a strong marker of performance and reliability.

“ This new design contributes to the immediate recognition of the MG Tech group. It reflects our ability to master the latest innovations but also to offer the most relevant solutions for our customers. I am proud to unveil today a rejuvenated brand and visual identity that embody the Group’s unique character, its ambition and its passion, ” commented Mathilde Derouet, Marketing and Communications Manager of the MG Tech.

A tagline that puts the focus on encounters

The Group's positioning is centered on the intelligence of solutions and is now expressed through the signature "Meet the future of industry" "A tagline centered on the notion of meeting with our clients, our future employees but also with all our stakeholders. It is a right balance between our vision and our sensitivity," adds Mathilde Derouet.

.com

In parallel, MG Tech has already chosen to migrate its two websites, www.mg-tech.fr and www.mg-tech.us, into a single site, www.mgtech-group.com. The website is available in French, English, and Spanish. As the Group's primary showcase in the Americas, adopting a domain name with an international reach was a natural step for MG Tech.

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